Anisha Riggs
Ambush by Dana is a perfume that was launched in 1955. It was reportedly created by Jean Carles and was a fragrance for women. The perfume was discontinued in the 1970s and was reformulated in the 1990s, but the new version was not well-received and was also discontinued. Ambush is part of the Smithsonian's collection of cosmetics and personal care products displayed at the National Museum of American History. Today, vintage bottles of the original perfume are available for sale on certain websites, such as Etsy.
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What You'll Learn
Ambush by Dana was launched in 1955
Ambush by Dana, an Oriental Fougere fragrance for women, was launched in 1955. Created by the legendary perfumer Jean Carles, it was reportedly based on Canoe for Men. The top notes of this classic scent are lavender, bergamot, sage, and lemon, with middle notes of rose, geranium, and carnation, and base notes of heliotrope, tonka bean, sandalwood, and vanilla.
The perfume was reformulated in the 1990s, and while it still retained the name Ambush, it was a completely different fragrance, leading to a drop in sales. The new version has also since been discontinued.
The original Ambush by Dana is much-loved by its wearers, with some describing it as "exquisite" and "the best overall women's perfume ever made in the United States". The scent evokes memories of youth, innocence, and sexiness, with some comparing it to falling in new love. The unique combination of notes creates a magical experience, leaving its wearers with fond recollections of their time with the fragrance.
The iconic status of the original Ambush is evident in its inclusion in the Smithsonian's collection of cosmetics and personal care products displayed at the National Museum of American History. Despite its discontinuation, the perfume continues to be sought after, with some willing to pay a high price for vintage bottles. The original Ambush by Dana, launched in 1955, has left an enduring legacy in the world of perfumery, with its complex and enchanting scent capturing the hearts of many.
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The original formula was discontinued in the 1970s
The original formula of Ambush by Dana, a fragrance for women, was discontinued in the 1970s. Created by the legendary perfumer Jean Carles, it was launched in 1955. The original formula had top notes of lavender, bergamot, sage, and lemon, middle notes of rose, geranium, and carnation, and base notes of heliotrope, tonka bean, sandalwood, and vanilla. It was described as having a spicy soft floral opening that dries down powdery and smells like nothing else; light, young, innocent, sexy, pretty.
The original Ambush was a beloved fragrance that left a lasting impression on those who wore it. One person reminisced about feeling like they had "arrived at the doorstep of womanhood" when wearing the perfume, while another recalled how their mother and grandmother wore it. The scent was so iconic that it was even featured in a magazine ad from the 1950s, showcasing a woman waiting behind a palm branch, capturing the essence of the perfume's name and animalistic side.
In the 1990s, Dana released a new version of Ambush with the same name but an entirely different formula. This reformulation was met with disappointment, as sales dropped significantly. Instead of bringing back the original formula, Dana discontinued the new version as well.
Today, the original Ambush by Dana is considered a vintage fragrance, with some people still searching for it online and at thrift shops or estate sales. It remains a classic and well-loved perfume, with some even requesting that Dana bring back the original formula.
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A new version of the fragrance was released in the 1990s
Ambush by Dana is a fragrance for women that was first launched in 1955. It was created by Jean Carles and was reportedly based on Canoe for Men. The original formulation of Ambush was discontinued in the 1970s.
The new formulation was described as being totally different from the original, with some customers expressing disappointment and requesting the return of the original formula. The 1990s version of Ambush has also been discontinued.
Despite the discontinuation of both versions of Ambush, the fragrance still has a dedicated following, with some customers recalling fond memories associated with the scent. Some customers have even expressed interest in a revival of the original formula. Ambush has left a lasting impression, with its unique blend of notes, and its impact on the fragrance industry is still felt today.
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The new version was unpopular and sales dropped
Ambush by Dana is a fragrance for women that was first launched in 1955. The original scent was a spicy soft floral with top notes of lavender, bergamot, sage, and lemon, middle notes of rose, geranium, and carnation, and base notes of heliotrope, tonka bean, sandalwood, and vanilla. The perfume was popular in the 1960s and 1970s, with many women recalling how much they loved the scent and how it reminded them of their youth.
However, in the 1990s, Dana reformulated Ambush with modern ingredients. This new version of the fragrance had top notes of kiwi, lavender, papaya, sage, bergamot, and lemon; middle notes of passion fruit, carnation, rose, and geranium; and base notes of sandalwood, tonka bean, vanilla, heliotrope, and praline. While some people may have liked the new version, it seems that many loyal customers were not fans of the updated scent.
One customer review from Perfume Emporium states, "I hate the new Ambush. Think Dana is losing a lot of money. We baby boomers are becoming the biggest consumers. Anyone know where I can get the original Ambush? Been using it since I was 13." Another review on the same website says, "Please bring back the old Ambush. The new smells so bad, I could not even give it away. I always got so many compliments on the old Ambush. I think your company is losing a lot of money. PLEASE, please bring back our favorite perfume ambush."
It appears that the negative response to the new version of Ambush was widespread, as sales dropped significantly. Instead of bringing back the original formula, Dana discontinued the new version of Ambush altogether. The original formula has also been discontinued, and it seems that the perfume is no longer in production.
Today, Ambush by Dana is considered a vintage fragrance, with some people collecting old bottles of the perfume. It seems that the original scent holds a lot of nostalgic value for those who wore it in their youth, and it is still remembered fondly by many.
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You can still buy Ambush on Etsy
If you're looking to buy Ambush perfume, Etsy might be your best bet. The online marketplace offers a selection of unique and custom fragrances, including Ambush, which was originally launched by Dana in 1955.
Ambush by Dana is an Oriental Fougere fragrance with top notes of lavender, bergamot, sage, and lemon, middle notes of rose, geranium, and carnation, and base notes of heliotrope, tonka bean, sandalwood, and vanilla. The perfume has a rich history, even featuring in a 1950s magazine ad, and is part of the Smithsonian's collection of cosmetics and personal care products.
While the original formula was discontinued in the 1970s, you can still find vintage bottles and newer versions of Ambush on Etsy. The platform offers a range of shops selling Ambush perfume, with some sellers even including shipping in the price.
When purchasing Ambush on Etsy, you can explore various shops and listings to find the best option for you. Some sellers may also offer personalized or made-to-order items, allowing you to customize your Ambush perfume to your preferences.
With its blend of spicy and floral notes, Ambush has captivated wearers for generations, evoking memories of youth, innocence, and sexiness. So, if you're looking to relive the magic of Ambush or discover it for the first time, Etsy could be your go-to destination.
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Frequently asked questions
No, Ambush by Dana has been discontinued. The original fragrance was discontinued in the 1970s, and the reformulated version from the 1990s has also been discontinued.
You may be able to find vintage bottles of the original Ambush perfume on websites such as eBay or Etsy.
The original Ambush was an Oriental Fougere fragrance with top notes of lavender, bergamot, sage, and lemon, middle notes of rose, geranium, and carnation, and base notes of heliotrope, tonka bean, sandalwood, and vanilla. It has been described as "clean and spicy and sexy all at once."
The original Ambush perfume was reformulated in the 1990s, possibly to update the ingredients. However, sales of the new version dropped significantly, and Dana eventually stopped producing Ambush altogether.
