Anisha Riggs
Jean Patou's perfume Joy is no longer in production. The scent was first launched in 1930, with the most recent release in 2016. The perfume was created by Jean Patou, who started out as an embroiderer before becoming one of the most fashionable men in Paris. Joy was famously promoted as the costliest perfume in the world, with ingredients including jasmine and roses from Grasse. The perfume was so popular that people started calling it a drop of joy. However, after the acquisition of the brand by LVMH, the production of Joy came to an end. The original 1930 formulation of Joy is preserved in the archives of the Osmothèque.
| Characteristics | Values |
|---|---|
| Production status | No longer in production |
| Reason for discontinuation | Changing consumer tastes |
| Original producer | Jean Patou |
| Current owner | LVMH |
| Year first launched | 1930 or 1945 |
| Fragrance notes | Jasmine, rose, ylang ylang, tuberose, sandalwood, amber, musk, civet |
| Fragrance type | Floral bouquet |
| Target audience | Women |
| Marketing | Promoted as the "costliest perfume in the world" |
| Popularity | One of the best-selling perfumes in the world during its time |
| Cultural significance | Symbolized freedom and desire |
| Preservation | Original formulation preserved in the archives of the Osmothèque |
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What You'll Learn
LVMH's acquisition of Jean Patou
Jean Patou, the founder of the eponymous brand, opened his fashion house in 1912. The brand is a legendary perfume brand, with its best-known perfume being Joy, a rose and floral scent that was once the costliest perfume in the world. In 1936, following Jean Patou's death, the brand went through several ups and downs. In 2011, Jean Patou was acquired by Designer Parfums, a company managed by the Indian Metha family.
In 2018, LVMH, the luxury group that owns Louis Vuitton and Dior, among other brands, acquired Jean Patou. Bernard Arnault, the chairman and controlling shareholder of LVMH, was attracted to the brand because of its brilliant reputation and its multiple fragrances. LVMH's acquisition of Jean Patou led to the end of the production of the original Joy perfume, which was launched in 1945 and was one of the best-selling perfumes in the world during its time. LVMH released a new perfume called Joy under the Dior brand, which was met with disappointment from fans of the original scent.
The acquisition by LVMH also marked the closure of the historical house of Patou and the end of Jean Patou's fragrance production. However, Jean Patou fragrances, including Joy, are still available for purchase online. While some fans of the brand lamented the end of Jean Patou's fragrance line, others proposed crowdfunding campaigns to preserve the production of Patou fragrances or relocate them to another manufacturer.
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The release of a new Dior perfume called Joy
Jean Patou's perfume Joy, launched in 1930, was one of the world's best-selling perfumes during its heyday. It was created with a lot of care and was presented as the ""costliest perfume in the world", reflecting the high quality and cost of its ingredients, including jasmine and roses from Grasse. It was also meant to compete with Chanel No. 5 as a luxury perfume.
However, the perfume line has since died. Today, Jean Patou's fragrances are no longer in production, following the acquisition of the brand by LVMH. The release of a new perfume called Joy under the Dior umbrella signalled the end of the original Joy.
Dior's Joy is a successor, but it pales in comparison to the original. The Jean Patou fragrances are now out of production, and the brand name has been changed to simply "Patou". The original Joy by Jean Patou is preserved in its 1930 formulation in the archives of the Osmothèque.
The release of Dior's Joy highlights the end of an era for the iconic Jean Patou fragrance. While the new perfume may carry the same name, it cannot replicate the timeless elegance and rich floral scent of its predecessor. The story of Joy by Jean Patou serves as a reminder of the evolution of the fragrance industry and the impact of changing consumer tastes.
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Jean Patou's death in 1936
Jean Patou, the founder of the eponymous fashion house, died on 8 March 1936 at the age of 48. He was found unresponsive in his apartment and passed away less than an hour later. The cause of death was a cerebral hemorrhage, or an embolism, which he had suffered nearly 24 hours before he was found.
Patou was a visionary fashion designer and couturier, credited with liberating the female figure by designing dresses that could be worn without a corset. He also invented sportswear, creating tennis outfits for the tennis champion Suzanne Lenglen, his first muse. In the 1920s, he embraced modern trends by shortening hemlines, marketing pleated skirts to be worn in the city, and designing jersey sets with geometric patterns. He was also an early adopter of the monogram, marking his jersey swimwear with the "JP" of the house.
In addition to his clothing designs, Patou was also known for his perfumes. He launched his perfume business in 1925 with three fragrances created by Henri Alméras. His most famous perfume, "Joy", was created by Alméras in 1935 and launched in 1945. It was promoted as the “costliest perfume in the world”, reflecting the high quality and cost of its ingredients, including absolutes made from jasmine and roses from Grasse. "Joy" was a heavy floral scent and became one of the best-selling perfumes in the world during its heyday, with people calling it "a drop of joy".
After Patou's death in 1936, the perfume manufacturing went through various ups and downs. The fashion house survived through its perfumes, and "Joy" remained popular for many decades. However, in recent years, the brand has changed hands several times, and unfortunately, all Jean Patou fragrances, including "Joy", are now out of production.
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The original Joy's formulation is preserved in the Osmothèque
The Jean Patou fragrance brand is no longer in production, and its perfumes, including Joy, are now only available online. Joy, which was launched in 1945, was one of the best-selling perfumes in the world during its time. It was famously promoted as the "costliest perfume in the world", reflecting the high quality and cost of its ingredients, including jasmine and rose absolutes from Grasse. The perfume was also positioned as a competitor to Chanel No. 5.
The original formulation of Joy, however, has been preserved in the archives of the Osmothèque. This preservation was made possible through a donation by Jean Kerléo, the former head perfumer at Jean Patou. The Osmothèque, a scent archive located in Versailles, France, was established to preserve the heritage of perfumery and prevent the loss of historic fragrances.
The acquisition of the Jean Patou brand by LVMH marked the end of the production of its fragrances. LVMH released a perfume named Joy under the Dior brand, which disappointed loyal fans of the original Jean Patou scent. The original Joy, created by Jean Patou, was a blend of sandalwood, amber, and musk, and it symbolized freedom and desire.
The preservation of the original Joy formulation in the Osmothèque ensures that the legacy of Jean Patou's iconic fragrance lives on. This archive serves as a valuable resource for perfumery enthusiasts, historians, and researchers, allowing them to study and appreciate the art of fragrance creation through the decades.
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The scent of Joy
Jean Patou's Joy, a perfume described as a "cultural icon", is no longer in production. The scent was first launched in 1930, with some sources stating that it was later relaunched in 1945. The perfume house of Jean Patou, which created Joy, is now closed, and the brand has been acquired by LVMH. The original 1930 formulation of Joy has been preserved in the archives of the Osmothèque.
Joy was created as a feminine fragrance, with floral notes of jasmine, rose, ylang-ylang, and tuberose, blended with musk, sandalwood, and amber. It was famously marketed as the "costliest perfume in the world", reflecting the high quality and expense of its ingredients. The perfume was designed to appeal to both men and women, with its luxurious and elegant scent.
The perfume was a best-seller during its heyday and was considered timeless and extraordinary. It was described as having a ''vintage'' feel, with a glamorous and rich aroma. Some likened the scent to "sweating rose petals and fairy dust", while others found it too reminiscent of "old-lady" perfumes. Despite some mixed reviews, Joy was a beloved fragrance that left an impact on the world of perfumery.
The discontinuation of Joy has saddened many perfume enthusiasts, who consider it a loss of talent and glory. The closure of the Jean Patou house and the end of Joy's production signal a shift in the perfume industry, with some lamenting the decline of refined elegance and sophistication in modern fragrances.
Today, vintage bottles of Joy can still be found online and at estate sales, allowing collectors and enthusiasts to relive the scent's glory days and cherish the memories attached to this iconic fragrance.
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Frequently asked questions
Yes, Joy Perfume is no longer in production.
Joy was created by Jean Patou and launched in 1945.
The company that owned the Patou trademark decided not to release new products due to changing consumer tastes. LVMH's acquisition of the brand was also a factor in its discontinuation.
Joy was famously promoted as the costliest perfume in the world, reflecting the high quality and cost of its ingredients, including jasmine and roses from Grasse. It was known for its floral richness and depth, and was considered a cultural icon that symbolized freedom and desire.
Although it is no longer in production, Joy Perfume can still be found online, including at estate sales and antique markets. The original 1930 formulation is also preserved in the archives of the Osmothèque.
