Anisha Riggs
Glossier has confirmed that the formula for its fragrance 'You' has been modified. The brand attributes this change to the removal of a banned ingredient, lilial, in compliance with EU regulations. Lilial, or butylphenyl methylpropional, was banned in the EU and UK in 2022 due to concerns about potential health risks. While Glossier maintains that the reformulation should not affect the scent, fans have expressed disappointment with the new version, noting differences in lasting power, top notes, and overall muskiness. Some have also observed a stronger alcohol-forward scent that lacks the staying power of the original fragrance. Despite the mixed reactions, there are those who still appreciate the new Glossier You, even though it may not live up to the high standards set by its predecessor.
| Characteristics | Values |
|---|---|
| Reason for formula change | Removal of an ingredient to comply with EU regulations |
| Ingredient removed | Butylphenyl methylpropional (Lilial) |
| Reason for ingredient ban | Concerns about increased skin sensitivity, allergic reactions, and endocrine-disrupting properties |
| Fan response | Disappointment, reports of a strong alcohol scent and lack of staying power |
| Previous scent profile | Animalistic, rich, musky, warm, creamy |
| New scent profile | Light, bright, less warm, less sultry |
| Affected products | Glossier You Eau de Parfum, Glossier You Solid |
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What You'll Learn
Why did Glossier change their perfume formula?
Glossier has confirmed that they have modified the formula for their fragrance, Glossier You. The new formula has sparked discussions among fans, with some expressing disappointment and noticing significant differences in the scent's longevity, top notes, and overall ""muskiness".
The change in formula was likely due to the removal of a banned ingredient, butylphenyl methylpropional, also known as lilial. Lilial is a synthetic fragrance ingredient that was banned in the European Union and the United Kingdom in 2022, and in California in 2023, due to concerns about its potential health effects, including increased skin sensitivity, allergic reactions, and endocrine-disrupting properties. Lilial has also been linked to infertility in rats, although the direct impact on human fertility has not been proven.
The removal of lilial from Glossier You may have contributed to the perceived changes in the scent's characteristics. Lilial is known to give perfumes strong projection and longevity, so its absence could explain why some users have reported a shorter wear time and a less musky, more alcohol-forward scent.
While the brand has stated that the reformulation shouldn't affect the overall scent, fans across social media have disagreed. Some have speculated that the key differences lie in the new version's lasting power, with some noticing the scent disappearing within an hour of application. Others have noted changes in the top notes, missing the pink pepper opening that was a beloved aspect of the original fragrance. Despite the disappointment from some fans, there are those who still appreciate the new Glossier You, even though the scent may be lighter and brighter than the previous version.
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What ingredient did they remove?
Glossier has confirmed that the formula for its fragrance, Glossier You, has been modified. The brand has not disclosed the exact ingredient that has been removed, but fans have speculated that it might be lilial, or butylphenyl methylpropional. Lilial is a synthetic fragrance ingredient that gave the perfume its strong projection and longevity. It was banned in the European Union and the United Kingdom in 2022 due to concerns about increased skin sensitivity, allergic reactions, and endocrine-disrupting properties.
Some customers have expressed disappointment with the new formula, noting that the scent is less warm and sultry, and has lost its lasting power. The new formula is described as light and bright, with a heavy alcohol-forward scent. However, one reviewer still expressed appreciation for the new Glossier You, despite the removal of lilial.
The change in formula was likely due to compliance with EU regulations regarding banned ingredients. In a statement, Glossier explained that they partnered with the original perfumers to remove the ingredient while maintaining the scent. While the brand claimed that the reformulation wouldn't affect the overall scent, fans across social media disagreed, noting differences in the perfume's lasting power, top notes, and overall "muskiness".
The original Glossier You was praised for its skin-like, warm, and creamy scent, designed to enhance the wearer's natural scent rather than overpower it. The perfume was incredibly popular, with one bottle sold every 40 seconds worldwide. The new formula, however, has received mixed reviews, with some fans expressing disappointment over the change in scent and longevity.
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What does the new perfume smell like?
The new Glossier perfume, You, has received mixed reviews. Some people are disappointed with the reformulation, while others still enjoy the scent.
The perfume is described by the brand as having "sparkling top notes of peppercorns, white florals, with a warm, slightly-sweet centre." It is designed to "melt into your skin for a scent impact that is uniquely you. Soft, warm, and familiar." The perfume contains key notes of pink pepper, iris, and base notes of musk, ambrox, and ambrette. It is inspired by classics like Original Musk by Kiehl's.
However, some fans of the original scent have noticed a change in the new formula, claiming that it lacks the "lasting power" of the previous version. Some have also noted that the new formula smells strongly of alcohol and is missing the rich, musky scent that the fragrance was known for. One reviewer noted that the scent is "less warm and sultry than before, now it's light and bright, where before it was warm and cozy." Another reviewer agreed, stating that the new formula is less "warm and creamy" and lacks the "muskiness" of the original.
The change in the formula is likely due to the removal of an ingredient called lilial, which was banned in the EU and the UK in 2022 due to concerns about skin sensitivity, allergic reactions, and endocrine-disrupting properties. Lilial was also linked to potential fertility issues, although studies on rats did not show definitive proof of this.
Despite the removal of lilial, Glossier maintains that the reformulation should not significantly affect the overall scent. However, many fans disagree, noticing a difference in the scent's longevity and overall warmth.
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How does the new perfume make people feel?
Fans of Glossier's perfume "You" have expressed mixed feelings about the new formula. While some people still appreciate the scent, many are disappointed with the changes. The new formula was modified to comply with EU regulations, removing lilial, a synthetic fragrance ingredient that gave the perfume its strong projection and longevity. As a result, some wearers have noticed that the scent doesn't last as long as it used to and that the overall muskiness has changed. The perfume now has a stronger alcohol-forward scent that doesn't have the same staying power as the original formula.
Some fans have expressed frustration and disappointment with the reformulation, describing the new scent as light and bright, rather than the warm and cozy smell of the original. The perfume is designed to adapt to the wearer, but some people feel that the new formula doesn't enhance their natural scent in the same way that the original did. The original formula was praised for its skin-like, warm, and creamy scent, and the new formula has struggled to live up to this reputation.
However, not all reactions to the new formula have been negative. One reviewer stated that they are still a big fan of the new Glossier You, appreciating the scent, packaging, and refillable option, even though they noticed a difference in the presence of the scent. Another reviewer, while sharing disappointment in the reformulation, admitted that the new Glossier You still has a place in their perfume collection.
Overall, while some wearers have welcomed the removal of lilial due to concerns about skin sensitivity and allergic reactions, the changes to the scent and longevity of the perfume have left many fans feeling disappointed and craving the original formula. The divergence in the brand's positioning on the new formulation and the fan's perceptions has sparked discussions and theories about the exact ingredients that have changed.
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How does the new formula affect sales?
While Glossier has confirmed that the formula for its fragrance product "You" has been modified, the exact ingredient that has been removed is not known. The new formula is said to have a strong alcohol-forward scent and lacks the staying power of the original formula. Some fans of the perfume have expressed their disappointment with the new formula, citing a loss of the signature muskiness and longevity of the scent.
Despite the negative feedback from some customers, the new formula may not have a significant impact on sales. Firstly, the change was made to comply with EU regulations, which may have been necessary to continue selling the product in certain markets. Secondly, while some customers are disappointed, others still appreciate the new scent and its travel-friendly format. These positive reviews could help maintain sales, especially if the new formula appeals to a different customer demographic.
Additionally, the brand's positioning and marketing of the product remain strong. Glossier's unique selling point for "You" is that it is designed to adapt to the wearer, creating a scent that is "uniquely you". This personalised element could be a powerful driver of sales, as customers seek a fragrance that feels tailored to them.
The impact of the new formula on sales may also depend on how Glossier responds to customer feedback. If the brand chooses to address the concerns of disappointed customers, they may be able to regain their loyalty. For example, they could offer a stronger concentration of the fragrance or provide a different format, such as a solid moisturiser, as suggested by one customer.
Overall, while the new formula may have initially caused a stir among loyal customers, it is difficult to determine its precise effect on sales. Glossier "You" still has a unique position in the market, and the brand could potentially leverage this to maintain or even grow its customer base, despite the changes to the formula.
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Frequently asked questions
Yes, Glossier confirmed that they modified the formula for their perfume, 'You'.
The formula was changed to comply with EU regulations. The ingredient butylphenyl methylpropional, or lilial, was banned in the EU and UK in 2022 due to concerns about skin sensitivity, allergic reactions, and endocrine disruption.
People began noticing a change in the formula as early as December 2020. The new formula was confirmed in April 2022.
The new formula has been described as having a stronger alcohol scent and lacking the "muskiness" and longevity of the original. Some users have also noted that the top notes, particularly the pink pepper opening, are less prominent in the new version.
Glossier has stated that the reformulation shouldn't affect the overall scent, but fans across social media have disagreed. The brand describes the new perfume as having "sparkling top notes of peppercorns and white florals, with a warm, slightly-sweet centre."
