Anisha Riggs
Phlur's Moab perfume, a fragrance for women and men, was first released in 2016. The perfume is inspired by the desert's sun, wind, and openness. While the perfume is well-loved by many, some have expressed that it is too strong. As of 2018, Phlur has rebranded and no longer sells the Moab perfume. However, some online stores still have the perfume in stock.
| Characteristics | Values |
|---|---|
| Brand | Phlur |
| Fragrance | Moab |
| Gender | Unisex |
| Year of Launch | 2016 |
| Quantity | 1.7 oz / 50 ml |
| Longevity | 6-10 hours |
| Ingredients | Free of BHT, phenoxyethanol, parabens, phthalates, and polycyclic and alicyclic musks |
| Price | $18 for sample sets |
| Purchase | Real Beauty Outlet |
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What You'll Learn
Moab Phlur perfume is available on Real Beauty Outlet
Moab Phlur perfume is a unisex fragrance that was released in 2016. It is described as a woody, spicy scent with a vanilla and cinnamon base. The perfume is inspired by the desert, with notes of arid spice, sun-drenched rocks, and invigorating dry heat.
If you're looking to purchase Moab Phlur perfume, you can find it at Real Beauty Outlet, a trusted online store for authentic beauty products at great prices. Real Beauty Outlet guarantees the authenticity of its products, so you can be sure that you're getting the real deal when you purchase from them. They offer the 1.7 oz / 50 ml bottle of Moab Phlur Eau de Parfum, which is also available on their website.
Real Beauty Outlet provides detailed information about the perfume, including its scent profile and ingredients. The top notes of the perfume include long pepper, clove, and anise, while the middle notes are jasmine and tonka bean. The base notes are vanilla, benzoin, cedar atlas, labdanum, and other spices.
In addition to the scent, Real Beauty Outlet also highlights the sustainability and ethical practices associated with the Moab Phlur perfume. The packaging is designed with recycled materials, low-impact coatings, and renewable resources, ensuring recyclability and reusability. Phlur, the brand behind the perfume, has been certified by Leaping Bunny, 1% for the Planet, and B Labs for its sustainable and cruelty-free practices. They also donate a portion of each bottle purchase to support the communities and natural resources that inspire their fragrances.
So, if you're seeking to purchase the Moab Phlur perfume, Real Beauty Outlet is a reliable and trustworthy option. They offer a convenient online platform, competitive pricing, and the assurance of authenticity.
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Phlur's marketing strategy for Moab
Phlur's marketing strategy for its Moab fragrance centred around storytelling and creating a specific image for the scent. Phlur co-founder Eric Korman, previously head of Ralph Lauren's digital businesses, explained that the company starts with a story and creates beautiful imagery to accompany it. Phlur's first scent, Moab, was inspired by a journey through the desert, hiking over red rocks, driving with the top down, and wrapping up in a blanket as the evening gets chilly.
To bring this story to life, Phlur worked with Dos Mundos Creative to develop social media content, content strategy, and execution, as well as ongoing product photography and videos. This helped to grow traction and create reusable templates for their internal teams. Phlur also gave each scent a playlist to further immerse the customer in the story. For example, the Spotify playlist for Moab captured the essence of a road trip through rugged Utah.
In addition to this, Phlur offered sample sets of three testers for $18, which would then be deducted from the purchase price if a customer chose to buy a full-sized bottle. This strategy helped to build trust with customers, with 25% of customers going on to purchase a full-sized fragrance.
Phlur also stood out from the crowd by committing to sustainability and non-toxic ingredients. All Phlur eau de parfums, including Moab, are free of BHT, phenoxyethanol, parabens, phthalates, and polycyclic and alicyclic musks. The company was certified by Leaping Bunny, 1% for the Planet, and B Labs for its sustainable, cruelty-free beauty products. Phlur also donates a portion of every bottle purchase to improve outcomes and sustain livelihoods for the individuals, communities, and natural resources that fill every bottle.
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Moab's scent and ingredients
The Moab perfume by Phlur is described as a woody, spicy fragrance with a vanilla-cinnamon base. It is inspired by the desert and features notes of sandalwood, woody accords, labdanum, cedar, jasmine, resins, musk, amber, long pepper, clove, tonka bean, and vanilla.
The perfume is designed to evoke a journey through the desert, with imagery of hiking over red rocks and driving with the top down. The scent is meant to capture the feeling of freedom and exploration, with the arid spice and heat of the West.
Moab is an eau de parfum, which typically has a higher concentration of fragrance oils and lasts longer on the skin. It is designed for both women and men, with a relatively light and spicy woody fragrance. While some reviewers found the scent overwhelming at first, others appreciated its uniqueness and longevity, lasting 6-10 hours on the skin.
Phlur, the company behind Moab, stands out in the fragrance industry for its commitment to sustainability, ethical practices, and non-toxic ingredients. They avoid potentially harmful ingredients like parabens, phthalates, and sulfates, and their packaging is designed with recycled and recyclable materials. Phlur also lists all the ingredients they use on their website, providing transparency to consumers.
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Moab's discontinuation and alternatives
Moab by Phlur is a woody, spicy fragrance for women and men. It was launched in 2016 and was the brainchild of Ralf Schwieger. The fragrance features spicy notes, woody notes, solar notes, and sand.
Moab has been discontinued by Phlur. However, you can still find it on some online stores that sell authentic beauty products, such as Real Beauty Outlet.
If you are looking for alternatives to Moab, you can explore other fragrances by Phlur. The company plans to release two fragrances per year until they reach a core collection of twelve. Phlur fragrances are known for their sustainability and non-toxic ingredients, and they offer sample sets for customers to try before committing to a full-sized bottle.
Additionally, based on reviews, some other fragrances that are similar to Moab include Anais Anais, Cerrutti 1881, and Tom Ford fragrances. These perfumes are mentioned as having a similar vibe or intensity to Moab, although they may not have the exact same scent profile.
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Moab's reviews
Moab Reviews
About the Perfume
Moab is a fragrance for women and men by Phlur, an American perfume house. It is described as an exotic, terracotta-tinged scent inspired by the desert's sun, wind, and openness. The perfume features notes of vanilla, cinnamon, and sweet spices, with a woody base.
Customer Reviews
One reviewer on Fragrantica describes Moab as a "relatively light spicy woodsy fragrance", similar in vibe to Anais Anais and Cerrutti 1881 but not as floral. They appreciate that it is a unisex fragrance and find that it lasts around 6-8 hours on their skin.
Another reviewer, however, expresses disappointment with the scent, finding it too reminiscent of a holiday candle and lacking in development. They note that the vanilla and cinnamon combination is underwhelming and fails to evoke the intended desert imagery.
A few customers mention that they discovered Moab through free samples included with their online orders, and they were eager to purchase a full-sized bottle as a result. They praise Moab as a stand-alone great product, with one customer saying, "I love this stuff".
Some reviewers compare Moab to other fragrances, such as L'Air du Desert Marocain, noting that Moab is sweeter and lacks the sharp citrus and astringent cedar notes of the former.
Overall, the reviews for Moab are mixed, with some customers adoring the unique, spicy woodsy scent, while others find it underwhelming or dissimilar to their expectations.
Purchasing Information
Moab by Phlur can be purchased from online retailers such as Real Beauty Outlet, which offers the 1.7 oz / 50 ml eau de parfum. Phlur also offers sample sets for $18, which can be applied towards the purchase of a full-sized fragrance.
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Frequently asked questions
Moab by Phlur was a fragrance for women and men launched in 2016. However, it seems that the perfume is no longer available for sale on the Phlur website. Phlur has rebranded and does not sell its previous collections anymore.
You can try looking for it on third-party online stores that sell authentic beauty products, such as Real Beauty Outlet. However, be cautious of unauthorized retailers as they may sell diluted, expired, or counterfeit products.
Yes, some alternatives to Moab that you can try are Replica's Autumn Vibes and L'Air du Desert Marocain.
