Antonio Mcgowan
Snapdeal is an Indian e-commerce platform with over 300,000 sellers, dedicated to selling only authentic products. However, a CERC survey comparing 25 products sold on Snapdeal and Nykaa, a popular online store that only sells authentic items, found that Snapdeal offered unbelievable discounts, with prices 50-92% cheaper than Nykaa. This has raised concerns about the authenticity of Snapdeal's products, with negative customer reviews and questions about the quality and genuineness of personal care products. Snapdeal has a policy of dissociating from sellers found to be selling non-genuine products and encourages buyers to check Snapdeal reviews before purchasing. While it is difficult to ascertain the authenticity of perfumes without examining the bottle and packaging, Snapdeal claims to verify sellers and ensure compliance with applicable laws and guidelines.
| Characteristics | Values |
|---|---|
| Snapdeal's commitment | To provide buyers with only genuine and authentic products |
| Snapdeal's existence | For more than 10 years |
| Snapdeal's sellers | Thousands of Indian brands and retailers that sell genuine products |
| Snapdeal's seller requirements | Sellers must share details about their entity, brand, and label, and confirm compliance with all applicable laws and guidelines |
| Snapdeal's seller verification | Snapdeal verifies sellers only after completing all necessary documentation requirements |
| Snapdeal's seller training | Snapdeal provides sellers with access to training content on using the platform, communicating with buyers, and enlisting their products |
| Snapdeal's product compliance | Sellers must have proper compliance in place, including accounting and tax-related compliances, and undergo an end-to-end hygiene check |
| Snapdeal's complaint system | Customers have access to a quick grievance redressal mechanism to register complaints about defects or fake products |
| Snapdeal's policy on fake products | If a product is proven to be fake, Snapdeal dissociates from the seller and provides recourse to the affected customer |
| Snapdeal's review system | Verified buyers can upload images and write about their complete experience with the product |
| Survey results | The Consumer Education and Research Centre (CERC) survey found that Snapdeal sells products at unbelievable discounts, with concerns about the genuineness of the products |
| Customer reviews | Some negative reviews on Snapdeal question the quality and genuineness of personal care products, indicating the possibility of receiving fake products |
| Counterfeit concerns | Snapdeal has been identified as the e-commerce site with the highest percentage (37%) of counterfeit/fake products in a LocalCircles survey |
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What You'll Learn
Snapdeal's commitment to authenticity
Snapdeal is an e-commerce platform with over 300,000 sellers, housing thousands of Indian brands and retailers that sell genuine products. Snapdeal has existed for more than 10 years and has always been dedicated to selling only authentic products. The company is committed to providing buyers with only genuine and authentic products.
To sell products on Snapdeal, sellers are required to share various details about their entity, brand, and label and confirm compliance with all applicable laws regarding the products being sold. This includes complying with labelling and packaging guidelines, as well as product-specific guidelines. Sellers are verified by Snapdeal's platform only after completing all the necessary documentation requirements. Snapdeal also has a large content bank that provides sellers with training on how to use the platform, communicate with buyers, and enlist their products.
In addition to its rigorous seller verification process, Snapdeal also has a proper complaint system in place. Customers have access to an easy and quick grievance redressal mechanism, which allows them to register complaints regarding any defects or fake products. If a product is found to be not genuine, Snapdeal has a firm policy of immediately dissociating with the seller and providing recourse to the affected customer.
While Snapdeal does its best to ensure only the best sellers across India's marketplace are onboarded, the company encourages buyers to check Snapdeal reviews before purchasing products. The review system allows verified buyers to upload images and write about their complete experience with the product.
Despite Snapdeal's commitment to authenticity, some customers have questioned the genuineness of certain products, especially personal care products and cosmetics. There have been concerns about negative customer reviews being ignored and issues with product labelling, pricing, and quality. However, Snapdeal prioritizes its customers and takes swift action to address any issues related to product authenticity.
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Snapdeal's seller verification process
Snapdeal is a well-known Indian online shopping platform that has been dedicated to selling only authentic products for over 10 years. It has a strict seller verification process in place to ensure that only genuine sellers are onboarded.
The first step towards Snapdeal seller registration is to visit the seller registration portal at seller.snapdeal.com. Here, sellers are required to enter their GST number and click "Register Now". After this, they will be redirected to a page where they need to fill in their contact details, email address, password, and phone number.
The next step is to provide bank details. Sellers must be cautious while filling out this information as all transactions will be made through this account. They need to enter the correct IFSC code and accept the terms and conditions. After completing the account setup, sellers will be prompted to enter additional information to unlock their seller account.
To ensure compliance with all applicable laws, sellers are required to share details about their entity, brand, and label. This includes complying with labelling and packaging guidelines, as well as product-specific guidelines. Sellers also need to undergo an end-to-end hygiene check and have proper compliance in place, including accounting and tax-related compliances.
Once the registration process is complete, sellers must add their brand by going to "Manage Brands" in the drop-down menu under the Company name. After adding their brand, sellers can start listing their products by selecting the catalogue option in their seller account and clicking on "List Your Product".
Snapdeal provides its sellers with access to training content, tutorial videos, FAQs, and step-by-step guides to help them navigate the platform effectively. The platform also has a complaint system in place, allowing customers to register grievances regarding defective or fake products. Snapdeal prioritises its customers and dissociates from sellers found to be selling non-genuine products.
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Snapdeal's customer complaint system
Snapdeal is an online shopping platform that has existed for over 10 years and is dedicated to selling only authentic products. The company houses thousands of Indian brands and retailers that sell genuine products. While Snapdeal makes every effort to ensure that only the best sellers across India are onboarded, it also has a proper customer complaint system in place.
The Snapdeal customer complaint system offers an easy and quick grievance redressal mechanism, allowing customers to register complaints regarding any defects or fake products. Snapdeal prioritises its customers and has a firm policy of dissociating with sellers found to be providing non-genuine products, along with offering sufficient recourse to affected customers.
To access Snapdeal's customer support, customers can call the phone number +91 921 269 2126 or email [email protected]. Common reasons for contacting Snapdeal's customer service include return/replace, refund, shipping, and delivery issues. While some customers express dissatisfaction with the support they receive, 38% of those who called the company's customer support stated that their issues were resolved.
Snapdeal also encourages buyers to utilise its review system before purchasing products. Verified buyers can upload images and share their experiences with the products they have purchased, providing valuable insights for other potential customers.
Overall, Snapdeal is committed to providing a positive and transparent shopping experience for its customers, offering multiple avenues for addressing any concerns or complaints they may have.
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Negative customer reviews
While Snapdeal claims to be committed to providing buyers with only genuine and authentic products, there are some negative customer reviews that suggest otherwise.
One customer, for example, claimed that "all perfumes are fake". They had purchased an AZZARO CHROME LEGEND perfume as a gift for their fiancée's brother's birthday, but it is unclear why they believed the product to be inauthentic.
Snapdeal has responded to such claims by stating that they have a rigorous process for onboarding sellers to their platform. They require sellers to share various details about their entity, brand, and label, as well as confirm compliance with all applicable laws, including labelling and packaging guidelines, and tax-related requirements. Snapdeal also provides sellers with access to training on how to use the platform and communicate with buyers.
However, with thousands of sellers being onboarded daily, it can be challenging to track every item being shipped. Snapdeal encourages buyers to check reviews before purchasing and provides a grievance mechanism for customers to register complaints about defective or fake products. The company claims to dissociate from sellers found to be providing inauthentic products and offers recourse to affected customers.
Despite these assurances, some customers remain sceptical. One user expressed concern about the authenticity of products sold on the platform, noting that negative reviews and articles questioning Snapdeal's authenticity could influence consumers' perceptions. Snapdeal's "Brand Shield" program aims to address intellectual property violations, but it is unclear how effective this program has been in preventing the sale of counterfeit goods.
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Unbelievable discounts
Snapdeal is an e-commerce platform with over 300,000 sellers, offering products at "unbelievable discounts". For example, Indulekha Bhringa Oil is priced at Rs. 432 on Nykaa, but on Snapdeal, you can get 2 units for only Rs. 279 (after a 68% discount). That's 67.71% cheaper than Nykaa!
The Consumer Education and Research Centre (CERC) conducted a survey comparing 25 products sold on Snapdeal and its competitor, Nykaa, which claims to sell only authentic items. The results were startling and raised questions about the authenticity of Snapdeal's products. CERC found that the same products sold on both portals were 50-92% cheaper on Snapdeal.
So, how can Snapdeal sellers offer such huge discounts? Well, it's important to note that Snapdeal has existed for over 10 years and has always been dedicated to selling only authentic products. The platform houses thousands of Indian brands and retailers that sell genuine items. Snapdeal verifies sellers by requiring them to share various details and confirm compliance with applicable laws and guidelines. They also have a large content bank that provides sellers with training on using the platform and communicating with buyers.
However, with such a large marketplace and thousands of sellers, it can be challenging to track every item being shipped. Negative customer reviews on Snapdeal have questioned the quality and genuineness of personal care products, indicating that some consumers may have received fake or substandard items. Snapdeal does have a complaint system in place, allowing customers to register grievances about defective or fake products. If a seller is found to be offering non-genuine products, Snapdeal will immediately dissociate from them and provide recourse to the affected customer.
While Snapdeal works hard to ensure the authenticity of its products, it's always a good idea to be vigilant when shopping online. Check reviews, compare prices, and be cautious if a deal seems too good to be true.
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Frequently asked questions
Snapdeal is dedicated to selling only authentic products and has a large number of Indian brands and retailers that sell genuine products. However, there have been some concerns about the authenticity of products sold on the platform. Snapdeal has a complaint system in place for customers to register grievances regarding fake products and will provide recourse to customers who receive fake goods.
Fake perfumes are counterfeits or imitations of branded original products. They may closely resemble the original brand in terms of packaging, bottling, design, and even aroma. However, the fragrance usually doesn't last as long as the original. When shopping online, it is harder to spot the difference, so it is important to be vigilant.
Check the market price of the product and compare it with the cost the seller is offering. Also, check for reviews from verified buyers who have actually purchased the product.
Snapdeal verifies sellers by requiring them to share details about their entity, brand, and label and confirm compliance with all applicable laws and guidelines. Snapdeal also has a policy of immediately dissociating with sellers found to be providing fake products.
Snapdeal has an easy and quick grievance-redressal mechanism that allows customers to register complaints regarding fake products. Snapdeal will then provide recourse to the customer.
