
Paris, the city of fashion and romance, is known for its opulent fragrances and perfumes. With its abundance of fragrance boutiques, it is a haven for perfume enthusiasts. But are perfumes cheaper in France? It depends. Some people have found that certain perfumes are cheaper in France, while others have found that prices are fixed and similar to those in the US. Additionally, factors like exchange rates and VAT refunds can impact the final price. For instance, a user on Reddit mentioned that the Hermes Caleche soie de parfum perfume was almost 50% cheaper at the Paris airport than in NYC. However, another user compared the price of Dior's Sauvage perfume between the US and France websites and found it to be more expensive in France. Ultimately, it seems that there is no definitive answer, and the cheapest option may depend on various factors and individual experiences.
| Characteristics | Values |
|---|---|
| Perfumes cheaper in France | No, perfumes are not cheaper in France. However, some people have found certain perfumes to be cheaper in France. |
| VAT refund | Non-EU citizens can take advantage of tax refunds on purchases. |
| VAT refund app | Wevat is a tax refund app that can save up to 13% on VAT. |
| Traditional French perfumes | Some traditional French perfumes are difficult to buy outside of France. |
| Niche perfumes | France has numerous fragrance boutiques offering niche perfumes. |
| Alcohol content | Perfumes sold in France are made with a different kind of alcohol than those sold in the US, and supposedly last longer. |
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VAT refunds
Paris is celebrated for its opulent fragrances and perfumes, with an extensive range of historic perfume shops and modern perfume boutiques. The VAT rate in France is 20%, but tourists cannot get a full refund of 20% on their purchases. Only some of the VAT can be claimed back, around 12-13%.
To be eligible for a VAT refund, you must be a resident of a non-EU country, be at least 16 years old, and have been in France for less than 6 months. You cannot be employed during your visit, and you must not be a resident of France or its overseas departments and territories. There is also a minimum purchase threshold for VAT refunds. Each purchase must cost more than €100, although some sources suggest a minimum of €175.
There are several ways to get a VAT refund. One way is through a PABLO machine, but there are several steps to take before using one successfully. Firstly, you must get a VAT refund form and sign it with the vendor at the time of purchase. You must also have your passport with you to prove that you are a non-EU resident. You can then take the form to the tax refund office at Charles De Gaulle (CDG) airport, which has good opening hours, or to other tax refund offices at different modes of travel. Alternatively, you can use a tax refund operator, usually accessed as an application on your phone, such as Wevat or Global Blue. Wevat allows you to save up to 13% on your VAT with no minimum spending requirements on each purchase, as long as you spend a total of over €100 across all your purchases during your trip in France. Global Blue is a third-party VAT refund handler at CDG airport and Paris Gare de Nord train station, offering the option of cash or an ACH transfer back to your credit card.
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$24.98

Exchange rates
However, exchange rates can fluctuate, and when the dollar is weaker against the euro, perfumes in France may become more affordable for US citizens. For example, one source notes that the price of Dior Sauvage was $95 for 100ml in the US, compared to roughly $120 for the same fragrance in France. In this case, the stronger euro would make it cheaper for US citizens to purchase perfumes in their home country.
It is also worth noting that differing levels of taxation between countries can also affect the price of perfumes. For example, Non-EU citizens, including British travellers due to Brexit, can take advantage of tax refunds on purchases made in France, which can amount to savings of up to 13% on VAT. This can be done through traditional in-store methods or through mobile tax refund apps like Wevat, which offers higher refund rates and added convenience.
Therefore, while exchange rates can play a role in the relative affordability of perfumes in France compared to other countries, other factors such as taxation and web-based discounts should also be considered.
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Duty-free shops
The absence of taxes in duty-free shops can result in significant savings for consumers, typically ranging from 15% to 20% off the retail price. In France, duty-free shops can offer fragrances at prices 15-20% lower than traditional stores due to the tax-free allowance, making it advantageous for cross-border purchases within the EU. For example, 90ml of Burberry perfume costs €98 duty-free and €115 in French shops. However, it is important to compare prices, as some items may still be cheaper outside of duty-free shops.
It is worth noting that duty-free shops have certain regulations and restrictions. For example, most airports have a "liquid in hand luggage" rule, limiting liquids to containers of 100ml. However, fragrances purchased in duty-free shops are sometimes exempt from this rule if they remain sealed in their stamped security packaging. Additionally, travelers may need to declare purchases exceeding authorized allowances, which vary by destination, to avoid penalties or additional taxes.
While duty-free shops can offer good deals on perfumes, it is not always the case. Prices can vary between airports and countries, and it is recommended to compare prices before making a purchase. Some travelers have shared their experiences of finding great deals on perfumes in duty-free shops, while others have found similar or better prices at online discounters.
In summary, duty-free shops offer a unique retail ecosystem with tax exemptions and lower overhead costs, attracting travelers with exclusive deals on perfumes. However, it is important to be aware of regulations, compare prices, and consider the varying experiences of different travelers when making purchases in duty-free shops.
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Brand websites
While opinions vary on whether perfumes are cheaper in France, there are several brand websites that offer discounts and deals on perfumes in France. Here are some popular brand websites and stores to consider:
- Galeries Lafayette: This famous department store in Paris offers a wide range of designer perfumes, including Chanel, Dior, Hermes, and YSL. It is often recommended as a one-stop shop for fragrance shopping in Paris.
- Le Bon Marche: Another renowned department store in Paris, Le Bon Marche also offers a selection of designer perfumes from brands like Gucci, Cartier, and Givenchy.
- Sephora: With multiple locations throughout Paris, Sephora is a popular beauty store among French locals. They offer a vast selection of designer perfumes, as well as makeup, skincare, and hair products.
- Marionnaud and Nocibé: These beauty stores are also highly regarded by locals for their perfume selection, offering popular and niche fragrances alongside other beauty products.
- Maison Guerlain and Lancôme flagship store: Located on the iconic Champs-Élysées, these stores offer impressive collections of fragrances and exclusive services like bespoke fragrance creation for a unique and personalised shopping experience.
- Serge Lutens, Frederic Malle, Maison Francis Kurkdjian, Atelier Cologne, L'Artisan Parfumeur, and Diptyque: These fragrance boutiques are known for their unique and exclusive fragrances that cater to individual preferences.
- Jovoy Paris and Nose Paris: These perfume concept stores offer an extensive collection of niche perfumes from around the world. They provide personalised scent consultations to help customers discover their perfect scent.
- Duty-free shops: Some travellers suggest that duty-free shops near the Louvre on Rue de Rivoli offer competitive prices on perfumes, especially when purchasing in larger quantities.
Additionally, some brand websites may offer online deals or promotions exclusive to their French websites. It is worth checking the official websites of your favourite perfume brands to explore any ongoing promotions or discounts offered in France.
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Traditional French perfumes
The French are known for their sophisticated sense of style, and their choice of perfume is an integral part of it. The French have perfected the art of perfume-making, and the small town of Grasse in southern France is at the heart of it. Grasse's mild climate is ideal for growing lavender, rose, and jasmine, which are key ingredients in many iconic French perfumes.
Chanel No. 5 is arguably the most iconic French perfume. Created in 1921 by Gabrielle "Coco" Chanel and French-Russian perfumer Ernest Beaux, it was the first perfume to use aldehydes, a synthetic element. Chanel No. 5 has a fresh and harmonious scent, combining floral notes like rose, iris, and lily of the valley. It has been described as "the ultimate iconic fragrance that translates the ultimate idea of femininity."
Other classic French perfumes include Miss Dior, the brand's first fragrance released in 1947, with feminine and floral scents of green chypre and Grasse rose. Dior J'adore, created in 1999, is another iconic French fragrance known for its luxury and femininity, featuring notes of jasmine, ylang-ylang, and rose.
Guerlain has been producing French eau de parfum since 1925, and their signature scent, Shalimar, is a favourite among French women. Yves Saint Laurent's Opium is another timeless French perfume, with a scent reminiscent of another century.
Lancôme La Vie Est Belle, meaning "Life is Beautiful," is the best-selling perfume by French brand Lancôme. It reflects the brand's heritage with fresh notes of iris flowers, patchouli, warm vanilla, and Arabian jasmine.
While perfumes may not be cheaper in France, the country remains the headquarters of perfumery, with Grasse as its perfume capital, offering a wide range of iconic fragrances.
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Frequently asked questions
It depends. Some people have found that certain perfumes are cheaper in France, while others have found the opposite to be true. It seems that American brands are cheaper in the USA, and some people have found that online discounters in the US beat mainstream designer fragrance prices in France. However, there are some traditional French perfumes that can only be bought in France, and some people have found that certain perfumes are cheaper in France than in other countries.
Yes, non-EU citizens can take advantage of tax refunds on purchases made on a majority of items. There are also duty-free shops near the Louvre on Rue de Rivoli that offer discounts and VAT deductions.
Yes, Maison Guerlain and the Lancôme flagship store on Champs-Élysées offer exclusive services like bespoke fragrance creation. Jovoy Paris and Nose Paris are two popular perfume concept stores that offer a unique experience, allowing customers to discover their scent preferences through a personalised scent consultation.
Fragonard, located in Opéra, offers a unique collection of classic and contemporary fragrances inspired by the French Riviera. If you travel to the South of France, you can also visit the Fragonard Museum and Factory in Grasse, the birthplace of French perfumery.
Yes, some well-known fragrance boutiques in Paris include Serge Lutens, Frederic Malle, Maison Francis Kurkdjian, Atelier Cologne, L’Artisan Parfumeur, and Diptyque. These brands offer unique and exclusive fragrances that cater to individual preferences.











































