The Longevity Of Dana Fragrances: Are They Long-Lasting?

Dana Classic Fragrances is a pioneer in the beauty industry, founded in Barcelona, Spain, in 1932 by Javier Serra. The company has a long history of creating award-winning fragrances, with a focus on beauty, luxury, originality, and excitement. Their products are known for their fine ingredients and stylish packaging. With a wide range of fragrances for both men and women, Dana's scents are designed to be long-lasting and rich, with base notes that enhance the overall character of the fragrance. Proper storage is recommended to extend the life of the fragrance, and while fragrances can generally last much longer, it is best to use them within two years of purchase.

Concentration of oils and alcohol

The longevity of a fragrance depends on the concentration of oils and alcohol in the perfume. The higher the concentration of oil, the longer the fragrance will last.

Perfumes are made up of two main liquids: perfume concentrate (or essence) and alcohol. The perfume concentrate is a unique mixture of natural and chemical substances, which is diluted with alcohol so that it can be applied to the skin. This alcohol is usually ethyl alcohol, which has a concentration of at least 60% and can reach up to 95% in some categories. The alcohol is also often diluted with a small amount of water, or in some cases, a vegetable oil base is used instead of alcohol.

The fragrance concentration refers to the amount of oil in a perfume and can be a useful guide when evaluating the strength and longevity of a fragrance. The higher the concentration of fragrance oil, the longer the scent will last. The concentration of fragrance oils can range from 1-45%, with most perfumes falling between 2-30%.

The different types of fragrances, such as Eau Fraiche, Eau de Cologne, Eau de Toilette, Eau de Parfum, and Parfum/Extrait de Parfum, refer to the different concentrations of fragrance oils and alcohol in the perfume. Here is a breakdown of each type:

• Eau Fraiche: This type of fragrance has the lowest concentration of fragrance oil, at 1-3%. It usually lasts for 1-2 hours and is often preferred by those who are sensitive to strong scents. Eau Fraiche is typically a daytime fragrance for the summer and sometimes does not contain any alcohol at all.
• Eau de Cologne (EDC): Eau de Colognes have a fragrance oil concentration of 2-5% and last for around 2-3 hours. They are typically light and fresh fragrances with citrus, neroli, and lavender notes.
• Eau de Toilette (EDT): This type of fragrance has a higher concentration of fragrance oil, at 5-15%, and lasts for 3-6 hours. Eau de Toilettes are very versatile and can be worn for almost any occasion or season. They are also less expensive than Eau de Parfums, making them a popular choice.
• Eau de Parfum: Eau de Parfums have a higher concentration of fragrance oil, at 15-25%, and typically last for 4-8 hours. The middle notes are more pronounced in this type of fragrance, resulting in a stronger scent compared to Eau de Toilette.
• Parfum/Extrait de Parfum: Parfums have the highest concentration of fragrance oil, at 25-45%, and can last for 8-24 hours. They provide the most complete and full-bodied fragrance experience, with all the top, middle, and base notes on display. However, they are also the most expensive type of fragrance.

It is important to note that these fragrance concentration classifications are broad generalizations, and there can be variations within each category as there are no standardized rules or regulations for perfumers to follow. Additionally, the performance and longevity of a fragrance can also depend on the specific ingredients used and individual body chemistry.

Animal testing

Dana Classic Fragrances claims that none of its products have been tested on animals, nor have any animals been harmed or killed in the process of making them. However, PETA lists the company as one that does test on animals.

People for the Ethical Treatment of Animals (PETA) has compiled a list of companies that do not test on animals, and there are now more than 1,100 companies that have instituted a permanent ban on animal testing for cosmetics. However, there are currently no laws regulating the labeling of cruelty-free products, so it is important to do your research before purchasing.

Some popular perfume and cosmetic brands that are cruelty-free, according to PETA, include:

• Agatha Ruiz de la Prada
• B Never Too Busy To Be Beautiful
• L`Occitane en Provence
• Lavanila Laboratories
• Velvet & Sweet Pea's Parrfumery
• Thierry Mugler
• Paco Rabanne
• Oriflame
• Donna Karan
• Estee Lauder
• Bath and Body Works
• Carolina Herrera

It is worth noting that even if a company does not test its finished products on animals, it is possible that some of the ingredients used in those products may have been tested on animals by a third party.

Some companies that create fragrances without animal testing and with transparent ingredient lists include:

• Skylar
• Phlur
• Pacifica
• NEST Fragrances
• Pinrose
• Le Labo
• Arquiste
• Abbott NYC
• Billie Eilish Fragrances
• Clean
• Henry Rose
• Stella McCartney
• Lolita Lempicka

Fragrance notes

Top notes, also known as head notes, are the first scents that are perceived after applying a fragrance. They are usually light and fresh, and they evaporate quickly. Examples of top notes found in Dana fragrances include citrus scents such as lemon, as well as cinnamon.

Middle notes, or heart notes, become apparent as the fragrance continues to develop, and they can last for several hours. These notes blend with the base notes to create the full character of the fragrance. Middle notes in Dana fragrances include floral scents such as rose and lily of the valley, as well as fruity notes.

Base notes provide a long-lasting richness and depth to the fragrance, enhancing its overall character. They are the foundation of the scent and last the longest. Examples of base notes in Dana fragrances include cedar, musk, and vanilla.

The combination of these fragrance notes creates unique and well-balanced creations that delight consumers all over the world.

Storage

To ensure your Dana fragrances last as long as possible, it is important to store them correctly. Here are some detailed tips on how to do this:

Keep the Bottle Sealed

Until you are ready to use your Dana fragrance for the first time, keep the bottle sealed. Once exposed to oxygen, the perfume will become oxidised, causing the smell to dilute and fade over time. Even after the first use, always keep the bottle tightly closed when not in use. This will minimise air contact and slow down the oxidation process.

Store in a Cool, Dark Place

Keep your Dana fragrances in a cool, dry, and dimly-lit or dark place. Exposure to sunlight and heat can cause the ingredients to become imbalanced, affecting the scent and possibly causing discolouration. A closet, drawer, or cupboard outside of the bathroom is ideal. The original box can also provide extra protection from light and moisture.

Avoid Humidity and Temperature Fluctuations

Avoid storing your Dana fragrances in places with high humidity and temperature fluctuations, such as the bathroom or kitchen. Humidity can cause chemical reactions that alter the scent and even cause evaporation. Temperature changes can also cause unwanted chemical reactions. If you live in a humid place, consider investing in a dehumidifier.

Keep on a Low-Level Shelf

Store your Dana fragrances on a low shelf to avoid accidental spills or breaks. If a bottle falls from a high shelf, it could shatter or break, wasting the fragrance and leaving a lingering smell.

Avoid Excessive Shaking

Resist the temptation to shake your Dana fragrance before application. Mixing the fragrance can cause oxidation due to the introduction of air bubbles, potentially ruining chemical bonds and diluting more delicate notes in the perfume. Instead, gently roll the bottle between your palms to mix the ingredients.

Take Smaller Bottles When Travelling

When travelling, use a smaller bottle of your Dana fragrance. This will reduce the time the bottle remains open, minimising air exposure and slowing down the decay process.

Check for Discolouration

While not a storage tip, regularly check your Dana fragrances for discolouration. While natural ingredients will darken over time without affecting the scent, discolouration in synthetic fragrances could indicate that the perfume is starting to go bad.

Longevity

The longevity of a fragrance depends on several factors, including the type of fragrance, the quality of the ingredients, and how it is stored.

Dana Classic Fragrances are designed to be long-lasting, with a rich history of creating award-winning fragrances. The higher the concentration of oil in a fragrance, the longer it will last, and the fewer times it needs to be reapplied. For example, Eau de Toilette has a higher concentration of fragrance oils and will last longer than an Eau de Cologne or a Cologne Mist.

Proper storage is essential to prolonging the life of a fragrance. It is recommended to keep fragrances in a cool, dry, dimly lit, or dark area as exposure to sunlight and heat can cause the ingredients to become imbalanced, discolour, or change the scent. Fragrances are typically recommended to be used within two years of purchase but can last much longer if stored properly.

Some Dana fragrances are specifically marketed as long-lasting, such as the 'Long Lasting Eau de Parfum' from their 'Love's Eau So Fabulous' range. Reviews for this fragrance are generally positive, with one customer stating, "Shipping was faster than I anticipated and it smells so nice! Worth the money!".

To maximise the longevity of a fragrance, it is essential to consider the type of fragrance, the concentration of oils, and proper storage conditions.

Frequently asked questions