The Authenticity Of Burlington's Colognes: Are They Real?

Burlington, a nationally recognised off-price retailer with over 1,000 stores across the United States, offers a range of unique fragrances for men and women. With its roots in Burlington, New Jersey, the company has expanded its product line to include various brand-name items, such as colognes, at low prices. While the authenticity of colognes from Burlington has been questioned by some customers, the company assures that its buyers negotiate the best deals on well-known brands.

Burlington's authenticity

Burlington, formerly known as Burlington Coat Factory, is a nationally recognized off-price retailer with over 1,000 stores across 46 states in the US and Puerto Rico. The company started over 50 years ago as a single store operating out of a factory in Burlington, New Jersey, selling off-price coats. Today, Burlington Stores offers a wide range of low-priced brand-name apparel, accessories, home décor items, and more.

The company's website emphasizes its commitment to delivering "amazing values" to customers, with buyers negotiating deals on popular brands to offer great merchandise at lower prices. This has led to Burlington becoming known for its amazing deals and surprises, with customers often expressing their excitement over finding rare or sought-after items at discounted prices.

In terms of fragrance authenticity, there is some ambiguity. While Burlington sells fragrances from well-known brands, such as Burberry, Creed, and Calvin Klein, there have been concerns about the authenticity of certain products. Some customers have questioned whether certain colognes are "bootleg" or fake, indicating a potential issue with counterfeiting.

However, it is important to note that Burlington also offers its own unique fragrances under the Burlington brand, such as the Burlington Steed Original Fragrance and Lady Greer Burlington Perfume. These fragrances are likely to be authentic and original to the Burlington brand, rather than imitations of other popular scents.

Additionally, there are companies that create impression or imitation fragrances that resemble popular scents without being exact replicas. These companies are not affiliated with the original designer brands, and their products are often marketed as "inspired by" or "comparable to" specific fragrances. While these impression fragrances may be sold through retailers like Burlington, they are not necessarily indicative of the authenticity of the fragrances sold by Burlington themselves.

Overall, while there may be concerns about counterfeit products in the market, Burlington's commitment to delivering value and their range of unique, in-house fragrances suggest that they prioritize authenticity in their offerings.

Burlington's history

Burlington, formerly known as Burlington Coat Factory, is an American national off-price department store retailer with over 1,000 stores in 40 states and Puerto Rico. The company's headquarters are located in Burlington Township, New Jersey.

The roots of Burlington go back to 1924 when the company was founded as a wholesaler of ladies' coats and junior suits. In 1972, Burlington started its retail business, opening its first Burlington Coat Factory store in Burlington, New Jersey. The company's initial strategy was to offer a wide range of first-quality, branded outerwear for families at prices significantly below department store prices. During this first year, the company's sales were $1.5 million.

In 1975, a second location was opened in Copiague on Long Island. Over time, the company expanded its product range beyond outerwear to include clothing items, accessories, linens, gift items, baby products, and shoes. By 1982, the company's annual sales had exceeded $130 million.

In June 1983, Burlington Coat Factory became a public company for the first time with an IPO. At the time, the company operated 31 stores, and with the capital raised, it doubled its store count to 68 by 1985. By the end of the 1980s, Burlington operated 134 stores in 37 states, with net sales exceeding $600 million. The company continued to expand, and by 2005, it had 362 stores in 42 states, generating $3.2 billion in annual sales.

In 2006, the company was acquired by Bain Capital Partners for $2.06 billion. In 2007, it was acquired again by Bain Capital, and in 2008, Tom Kingsbury became president and CEO. The company went public once more in 2013.

Today, Burlington is the third-largest off-price retailer in the United States, known for offering a wide range of merchandise at discounted prices. The company has a long history of providing quality products at affordable prices and has adapted its strategies over time to meet the changing needs of its customers.

Burlington's product range

Burlington, formerly known as Burlington Coat Factory, is an American national off-price department store retailer with over 1,000 stores across 40 US states and Puerto Rico. The company was started by Monroe Milstein and his wife Henrietta in 1972 and has since expanded its product range to include linens, gift items, baby items, and shoes.

Today, Burlington is known as the place for coats, offering deals on a wide range of styles and sizes for the whole family. Aside from coats and jackets, Burlington also offers clothing, accessories, linens, baby items, and shoes for men, women, juniors, and children. The company also offers toys, gift baskets, watches, and character toys at affordable prices.

In addition to its physical stores, Burlington also offers online shopping through its website, where customers can find deals on a variety of products, including:

• Dog holiday sweaters
• Men's boots
• Girls' holiday dresses
• Holiday mug sets
• Juniors' coats
• Holiday pyjamas
• Plus-size holiday sweaters
• Men's holiday sweaters

Burlington also has a fragrance collection, although it is unclear if this refers to colognes or other scented products. The company has been accused of mislabelling real fur products as "faux fur" and has come under investigation by the Humane Society of the United States for this issue.

Burlington's pricing

Burlington offers a range of deals and discounts to its customers, with an emphasis on providing everyday low prices. The company's pricing strategy is based on the concept of "comparable value," which is determined by their buyers. These buyers estimate the retail prices of similar products sold at full-price retailers, including department stores, specialty stores, e-commerce, and catalogs. They may also consider manufacturer-suggested retail prices.

The company's website highlights various deals and promotions, such as starting prices for different product categories. For instance, holiday pajamas start at $19.99, ladies' holiday sweaters start at $16.99, and ladies' coats start at $22.99. There are also discounts for customers who use their Burlington Credit Card, such as 10% off their first purchase and the ability to earn points for every dollar spent.

Burlington also offers gift cards, both as eGift Cards and plastic Gift Cards, which can be used for purchases across their stores. Additionally, they provide layaway options at select locations, allowing customers to buy now and pay later.

It's worth noting that prices and product availability may vary by store, and advertised prices are subject to state and local taxes and fees. Customers are encouraged to shop early to find the best values and selections, as inventory is always changing.

Burlington's availability

Burlington has grown from a single store in Burlington, New Jersey, into a nationally recognized off-price retailer with over 1,000 stores across 46 states and Puerto Rico. The company, which began as Burlington Coat Factory over 50 years ago, now offers a wide range of low-priced brand-name products, including fragrances.

The Burlington Group offers unique fragrances for men and women, such as the Burlington Steed Original Fragrance and the Lady Greer Burlington Perfume. These can be purchased directly from the Burlington Shop online.

In addition to its online presence, Burlington has physical stores located across the country, making its products widely available to customers. The company invites customers to visit their stores to discover deals and explore their assortment of brand-name styles.

Burlington also offers gift cards, both as eGift Cards and plastic Gift Cards, which can be used to purchase items from their stores or online. The company encourages customers to sign up for emails to stay updated on the latest deals and promotions.

While the availability of specific cologne brands at Burlington may vary by location and time, customers can explore the selection at their nearest Burlington store or check for updates on their website.

Frequently asked questions