Byredo Fragrances: Ethical Scents For The Conscious Consumer

Byredo is a Swedish fragrance brand founded by Ben Gorham in 2006. The brand is known for its calming, incense-inspired scents made from natural raw materials. While Byredo claims that they do not test on animals, they are not cruelty-free. This is because they sell their products in countries like China, where animal testing is required by law. Byredo has also failed to obtain cruelty-free certifications from organisations like PETA and Leaping Bunny. Additionally, the brand uses animal byproducts in some of its formulations, making it non-vegan.

Byredo sells in China, where animal testing is required by law

Byredo is a Swedish fragrance brand founded by Ben Gorham, which also sells makeup, body care items, and leather goods. Byredo is not a cruelty-free brand as it sells in areas where animal testing is required by law, such as China.

In China, cosmetic products are subject to mandatory animal testing regulations. If a brand wants to sell its products in physical stores in China, it must comply with these regulations, which involve animal testing. Byredo does sell its products in physical stores in mainland China, including in Shanghai, Beijing, and Hong Kong.

While Byredo claims that it does not test on animals and does not ask others to do so on its behalf, it also states that if an international authority demands such testing for safety or regulatory assessment, it is obliged to comply. This means that Byredo's products are likely tested on animals when they sell in China.

To avoid animal testing in China, companies must meet specific criteria, such as only selling 'general' cosmetics and refraining from selling products for infants, children, or pregnant or breastfeeding individuals. Byredo does not meet these criteria, as it sells a range of products beyond 'general' cosmetics, and its products are available in physical stores in China.

Byredo is also not certified as cruelty-free by any organizations, such as PETA or Leaping Bunny, which offer certifications to brands that pledge not to indulge in any form of animal testing in their production.

Therefore, while Byredo itself may not be conducting animal testing, its decision to sell in China, where animal testing is required by law, means that it is not a cruelty-free brand.

Byredo is not PETA or Leaping Bunny certified

Byredo is not cruelty-free as it sells in areas where animal testing is required by law. Byredo sells in mainland China, where imported products must undergo post-market testing. By agreeing to this law, Byredo relinquishes the freedom to refrain from testing its products on animals at a later date.

Byredo also lacks transparency about its testing methods, which is a red flag. The company does not have an animal testing policy and has not discussed its testing methods, even when selling in Europe.

Byredo's products are also not vegan as they use animal byproducts in some of their formulations.

Byredo may test on animals through third parties

Byredo is not a cruelty-free brand. They may test on animals directly, or through their suppliers or third parties. Byredo sells in countries where animal testing is required by law, such as China, and therefore their products are likely tested on animals.

Byredo does not have a clear animal testing policy and does not discuss its testing methods. This is a red flag and damages their credibility.

Byredo does not have any cruelty-free certifications from organisations such as PETA or Leaping Bunny. These organisations require brands to pledge not to indulge in any form of animal testing in their production processes.

Byredo is still an independent brand, owned by Ben Gorham. It is not owned by a parent company that tests on animals. However, Byredo is not 100% vegan, as it uses animal byproducts in some formulations.

In summary, Byredo may test on animals through third parties, and consumers who are passionate about cruelty-free products may choose to boycott the brand.

Byredo is not owned by a parent company that tests on animals

In the beauty industry, it is common for brands to be owned by larger parent companies, often global corporations such as L'Oreal, Estee Lauder, or Procter & Gamble. Most of these parent companies are not cruelty-free, as they test on animals to some degree. However, some of the brands owned by these parent companies are cruelty-free and have strict policies against animal testing.

This gives consumers a choice: they can choose not to support these brands because they are part of a bigger, animal-testing parent company, or they can choose to support them because they are 100% cruelty-free even though their parent company is not. Some consumers choose to boycott brands owned by a parent company that tests on animals, while others support them as long as the brand itself is cruelty-free.

Byredo is still an independent brand owned by Ben Gorham, and it has seen fast growth over the last couple of years. It is likely that a bigger company will acquire Byredo in the future.

Byredo is not vegan

Byredo is not a vegan brand. The company uses animal byproducts in some of its formulations, and as such, they are not 100% vegan. Byredo does claim to use a vegan formula for its lipstick and mascara, but there is no vegan seal to confirm this.

Byredo was founded by Ben Gorham, a Swedish gentleman who launched the perfume line in 2006. The brand's headquarters are in Stockholm, Sweden, and it sells in 40 countries worldwide. Its product catalog has expanded over the years, and in 2017, it branched into leather goods.

Byredo sells in areas where animal testing is required by law, such as China, and carries out post-market testing as mandated by Chinese authorities. The company does not have an animal testing policy and has failed to take part in PETA and Leaping Bunny's certification programs.

While Byredo is not owned by a parent company that tests on animals, it is not cruelty-free. This is because the brand engages in several activities that indicate animal testing, such as selling in China.

In conclusion, Byredo is not a vegan brand due to its use of animal byproducts and lack of transparency regarding its ingredient lists. Vegans are urged to be careful of such brands and cross-check their ingredient lists before purchasing any products.

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