British fragrance and cosmetic houses have a rich history, with some dating back to the 1700s. These heritage brands have supplied royalty, film stars, and prime ministers, and their products are known for their high quality and unique blends. While France and Italy are often considered the birthplace of perfumery, British fragrance houses have been making a strong comeback, with a focus on highly concentrated formulas and bespoke services. This combination of rich history and forward-thinking innovation sets British fragrance and cosmetic houses apart and contributes to their rare and prestigious reputation.
What You'll Learn
British perfume brands: their history and modern renaissance
Although Britain may not be the first country that comes to mind when discussing perfume, it has played an interesting part in its creation and development. The word "perfume" comes from the Latin "perfumare" or "to smoke through", and the art of perfumery is thought to have originated in Ancient Mesopotamia, Ancient Egypt, the Indus Valley Civilization, and possibly Ancient China.
In Britain, fragrances were used historically to scent luxurious baths and leather goods, such as gloves. During the Great Plague of 1665, fragrant substances were also burned in the streets of London to mask the odour of the dead. Despite this early interest in fragrance, Britain seems to have fallen behind its European neighbours like France and Italy when it comes to the manufacture of perfumes.
However, there are several British perfume brands that have gained recognition over the years, both old and new. Floris of London, founded in 1730, is the oldest retailer of fragrance in England. The company initially started as a barber shop but soon expanded into perfumery, and has since been granted three Royal Warrants, including one from Queen Elizabeth II. Another established British fragrance house is Penhaligon's, which was established during the Victorian era and also holds a Royal Warrant.
In recent years, there has been a British perfume renaissance, with a number of niche brands gaining popularity. These include Jo Malone London, known for its timeless simplicity and unique scent combinations; Floral Street, an independent brand with a focus on sustainability; and Ormonde Jayne, a London-based perfumer that sources rare and exotic ingredients from around the globe.
This new wave of British perfumery is characterised by a combination of rich history and forward-thinking, unique blends. Smaller brands are embracing complex scents that are vastly different from those produced by the large perfume houses, and are designed to evoke a sense of individuality. With their creativity and ingenuity, British perfume makers continue to capture the essence of Britain in a bottle.
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The unique characteristics of British fragrances
British fragrances are unique in their ability to combine rich history with innovative, forward-thinking blends. They offer a specific taste that is not found elsewhere, blending something voluptuous, sensual, and warm with something almost dishevelled, as noted by world-renowned perfumer Francis Kurkdjian.
British fragrance houses have a long and illustrious history, with some dating back to the 1700s. These heritage brands, such as Floris, Creed, and Yardley London, have supplied royalty and continue to be favoured by them. They have archives filled with records of their fragrant wares and the customers who bought them, including royalty, film stars, and prime ministers.
British fragrances are also known for their eccentricity and quirkiness. Brands like Miller Harris aim to combine Parisian elegance with London eccentricity, resulting in delicate, quirky, and complex perfumes. British perfumers are not afraid to experiment with unusual notes and rare, exotic ingredients to create unique and memorable scents. For example, Jo Malone London is known for its Fragrance Combining™ concept, where customers can mix and match fragrances to create one-of-a-kind scents.
British perfume brands are also leading the way in sustainability and ethical practices. Floral Street, an independent British brand, was the first in the fragrance industry to house bottles in pulp cartons instead of plastic cellophane. They also sustainably source their ingredients and ensure that all fragrances are vegan and cruelty-free. Similarly, Nostara, a brand from Somerset, uses locally sourced ingredients and sustainable materials for their soy wax candles and reed diffusers.
In addition to their unique blends and sustainable practices, British fragrance houses are also known for their bespoke services. Many brands offer customers the opportunity to create their own unique scents through in-store or online workshops. This level of customisation and attention to detail sets British fragrance houses apart, ensuring that their customers find fragrances that truly represent who they are.
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The best British perfume houses in London
British fragrance houses are making a strong comeback, and London is home to some of the best perfume brands on the market. Here are some of the top British perfume houses in London:
Jo Malone
The first Jo Malone boutique opened in London in 1994, and the fragrances took the world by storm. Jo Malone allows customers to combine their wonderfully fresh and individual fragrances to create a unique, bespoke scent. The brand has created some of the biggest cult fragrances to date and is also known for its incredible range of candles and diffusers. Their fragrances are housed in beautiful bottles, and the brand is known for its unique combinations and chic packaging.
Penhaligon's
Penhaligon's is one of the great British perfume houses in London, with a rich heritage. Their perfumes are inspired by everything from Greek mythology and London dry gin to the smell of a tailor's workshop. The brand's first fragrance was created in 1872, and Penhaligon's continues to innovate and create exquisite scents. Their perfumes are housed in stunning bottles, and it is a must-visit spot on any London perfume trail.
Miller Harris
Founded by renowned perfumer Lyn Harris in 2000, Miller Harris set out to combine Parisian elegance with London eccentricity. These delicate, quirky, and complex perfumes are masterfully crafted. Miller Harris is known for crafting scents that evoke nature and the British countryside, specialising in bespoke fragrances using high-quality natural ingredients.
Les Senteurs
Les Senteurs is a winner of the "Best Perfumery" award from the readers of Basenotes, the leading UK fragrance forum, for three consecutive years. It is considered a pilgrimage site for perfume lovers, offering a thoughtfully curated collection of independent perfumes at its two London locations. Their specialist fragrance boutiques in Belgravia and Marylebone offer a range of big brands and rare scents.
Floris
Floris is one of the oldest and best-known British perfume houses, dating back to the 1730s. It is still operating out of its original premises at 89 Jermyn Street in London. Floris serves up elegant British fragrances embedded in history, favoured by numerous royals, including Queen Victoria and Princess Diana.
Shay & Blue
Shay & Blue is a relative newcomer among the best British perfume houses in London, established in 2012. Their decadent and rich fragrances won the title of "Best New Fragrance House" in the 2014 Beauty Shortlist.
Ormonde Jayne
Ormonde Jayne selects rare and unusual scents for its perfumes, making their fragrances distinctive and unmistakable. All of their perfumes are created, bottled, and packaged by hand, adding a luxurious touch.
Illuminum
Illuminum, founded in 2011, became an overnight sensation when the Duchess of Cambridge wore one of their fragrances at her wedding to Prince William. Their perfumes are chic, understated, long-lasting, playful, and refined.
4160 Tuesdays
4160 Tuesdays is a small-batch brand created in a studio in London, with a focus on "making the world a lovelier place". Each scent captures a specific moment or person in time, and the fragrances are carefully blended to create unique and memorable perfumes.
Floral Street
Founded by Michelle Feeney, Floral Street is a British brand designed with the modern woman in mind. It features a range of distinctive scents, such as Electric Rhubarb and Sunflower Pop, and is dedicated to making luxury fragrance accessible and planet-friendly.
Clive Christian
Clive Christian is synonymous with luxury fragrance and is renowned as one of the world's finest perfume houses. The brand uses the finest ingredients, such as aged sandalwood from India and rare saffron, and is known for its crown-topped perfume bottles granted by Queen Victoria in 1872.
Ruth Mastenbroek Perfumer London
Perfumer Ruth Mastenbroek has created fragrances for brands such as Jo Malone London, but she also has her own collection of niche perfumes. Mastenbroek studied chemistry at Oxford University and honed her craft alongside perfumers like Olivier Cresp. Her fragrances, such as Oxford Eau de Parfum and Dagian Eau de Parfum, are sexy, sophisticated, and fresh.
These British perfume houses in London showcase the creativity, ingenuity, and diversity of the British fragrance industry, offering a range of unique and memorable scents to suit every taste and preference.
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Niche British fragrance brands to know
British fragrance and cosmetic houses have been going strong since 1730, with some claiming that their heritage goes back even further, to the reign of King Charles I. While France and Italy often duke it out for the title of "birthplace of perfumery", British perfume houses are making a strong comeback, with highly concentrated formulas and bespoke in-store services.
Miller Harris
Miller Harris combines Parisian elegance with London eccentricity in its fragrances. These delicate, quirky, and complex perfumes can be found at the brand's flagship store in Mayfair, as well as other locations around the capital.
Ormonde Jayne
Ormonde Jayne selects rare scents for its perfumes, making them distinctive and unmistakable. All of their perfumes are created, bottled, and packaged by hand, adding a luxurious touch.
Shay & Blue
Shay & Blue is a relative newcomer among British perfume houses, established in 2012. Their decadent and rich fragrances have earned them the title of "Best New Fragrance House" in the 2014 Beauty Shortlist.
Jo Malone
The first Jo Malone boutique opened in London in 1994, and the brand has since become a worldwide favourite. Their fragrances can be magically combined to create a unique, bespoke scent.
Penhaligon's
Penhaligon's is a heritage brand that has been operating since 1720 and is still crafting its perfumes in the UK. Their scents are inspired by everything from Greek mythology and London dry gin to the smell of a tailor's workshop.
Angela Flanders
Angela Flanders was a fragrant phenomenon, creating beautiful scents into her eighth decade. Her daughter, Kate Evans, now carries on her legacy, with unique scents like "Precious One", an exquisite jasmine/tuberose that softens to a green chypre, and "Lawn", which captures the smell of crisp cotton sheets drying in a dewy floral-scented summer breeze.
Memoize London
Founded by Holly Hutchinson in 2016, Memoize London believes that perfumes should evoke memories. Their eight fragrances include "Era", a provocative, smoky passion, and "Superbia", created for self-confidence, encompassing rose bushes, the smell of a leather satchel, and a mother's proud hug.
Anima Vinci
Founded by Nathalie Vinciguerra, the creative CEO of what many consider the first true 'niche' house, L’Artisan Parfumeur, Anima Vinci is a creative expression of Vinciguerra's strong belief in the power of fragrance and its positive effect on the heart, mind, and spirit.
Prosody London
With a green ethos, Prosody London creates sophisticated and harmonious fragrances from natural and organic ingredients. Perfumer and founder Keshen Teo has worked tirelessly to ensure his scents are aesthetically pleasing and ethically pure.
Stories by Eliza Grace
Founded by Tonya Kidd-Beggs, Stories by Eliza Grace is inspired by precious memories and the power of fragrance in her life. Their fragrances, such as "Stories No.1" and "Stories No.2", are personal testaments to the impact of scent and evoke a sense of familiarity and comfort.
Kingdom Scotland
Founded by Imogen Russon-Taylor, Kingdom Scotland is the very first fragrance house to be based in Scotland. Their perfumes capture the rich stories associated with perfume and natural ingredients in Scotland, bottling the essence of the country in contemporary ways.
These niche British fragrance brands offer unique and memorable scents, showcasing the creativity and ingenuity of British perfumery.
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British perfume brands with royal warrants
British fragrance and cosmetic houses are not rare, but they are highly regarded. With a rich history dating back to the 18th century, British perfumeries have supplied royalty, film stars, and prime ministers. Today, British fragrance houses continue to gain recognition, with a recent resurgence in their popularity.
Penhaligon's
A heritage brand inspired by Greek mythology, London dry gin, and the smell of a tailor's workshop. Penhaligon's was named Court Barber and Royal Perfumer to Queen Victoria and has maintained close connections with the Royal Court. Their most recent warrant was awarded by King Charles III in 1988, who also helped create a new scent with the brand.
Floris
Floris is the oldest English retailer of fragrances, founded in 1720. It received its first Royal Warrant from King George IV as a Smooth Pointed Comb Maker and has since received several more, including a warrant as a Perfumer from Queen Elizabeth II. The company is still run by the descendants of its founder, Juan Famenias Floris.
Creed
Creed is a family-run perfumery founded in London in 1760, creating unique, handmade fragrances. It is a favourite of Queen Victoria, who granted them a royal warrant in the 19th century.
Illuminum
This perfumery became an overnight sensation when the Duchess of Cambridge wore one of their fragrances at her wedding to Prince William. While it is not explicitly stated that they hold a royal warrant, their connection to the Duchess of Cambridge suggests an association with the royal family.
Jo Malone
Jo Malone opened its first boutique in London in 1994, offering fresh and individual fragrances that can be combined to create bespoke scents. While it is not mentioned if they hold a royal warrant, their worldwide popularity suggests a certain level of prestige.
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Frequently asked questions
No, British fragrance and cosmetic houses are not rare. In fact, British perfume brands are making a strong comeback, with a rich history and forward-thinking, unique blends.
Some well-known British fragrance houses include Penhaligon's, Jo Malone London, Floral Street, and Clive Christian.
British fragrances are known for combining something voluptuous, sensual, and warm with something that is almost dishevelled, according to world-renowned perfumer Francis Kurkdjian.