
The Body Shop is a UK-based cosmetics company founded by Dame Anita Roddick in 1976. Inspired by a Berkeley, California store of the same name, Roddick returned to the UK to open her own business, emphasising natural, botanical ingredients ethically sourced through fair trade. The Body Shop is known for its cruelty-free and vegan products, including its iconic White Musk fragrance range, which pioneered the use of cruelty-free musk when it launched in 1981. The company has since expanded its fragrance offerings, including its recent focus on single-note floral perfumes, such as Full Rose and Full Iris. With its commitment to sustainability and ethical sourcing, The Body Shop's perfumes are known for their natural ingredients and responsibly sourced materials.
| Characteristics | Values |
|---|---|
| Focus | Single-note floral perfumes |
| Ingredients | Responsibly and sustainably sourced |
| Fragrance | Full Rose, Full Iris, Full Orange Blossom, Full Ylang Ylang, Full Magnolia |
| Price | £42 each |
| Vegan | Yes |
| Cruelty-free | Yes |
| Perfumers | Cecile Matton, Ralf Schwieger, Loc Dong, Anne Flipo, Dominique Ropion, Corinne Cachen, Leslie Gauthier, Symrise, Domitille Michalon Bertier, Jordi Fernández, Sophie Truitard, Linda Song |
| Founder | Dame Anita Roddick |
| Year founded | 1976 |
| Notable fragrances | White Musk, Dewberry, Wild Jasmine |
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What You'll Learn

The Body Shop's commitment to natural ingredients
The Body Shop is a UK-based cosmetics company founded by the late Dame Anita Roddick in 1976. Inspired by a store in Berkeley, CA, that offered naturally-scented soaps and lotions, Roddick returned to the UK to open her own business. The company's early emphasis was on products inspired by nature, featuring botanical ingredients of Fair Trade origin. The Body Shop created its own "fair trade" program called Community Trade, which involves trading with communities in need and giving them a fair price for natural ingredients or handcrafts. The company and its founder were noted for their social activism, taking a stance against animal testing and refusing to use ingredients or sell products tested on animals after 1990.
The Body Shop is committed to being an honest company, and they aim to create products that deliver real benefits while minimising harm to the environment. Their products are carefully assessed by independent experts to ensure their safety. The company aims to use sustainably sourced, natural ingredients and ingredients of natural origin wherever possible, focusing on the sustainability and biodegradability of these ingredients. They also use environmentally friendly synthetic ingredients, including those developed through green chemistry processes that reduce the use or production of chemicals that damage the environment.
The Body Shop sources some natural ingredients, such as shea butter from Ghana and tea tree oil from Kenya, through their Community Fair Trade programme. This programme ensures fair prices for suppliers and good trading practices. The company is also committed to using regenerative natural ingredients, which support the regeneration of ecosystems, reverse deforestation, restore degraded soil, increase biodiversity, improve water cycles, and revitalise communities.
The Body Shop is transparent about the ingredients they use, providing an extensive ingredient glossary on their website. They are committed to phasing out certain controversial ingredients, such as parabens, and actively removing others, like BHT, from existing products. The company uses experts who understand raw materials and their uses, and every formula is independently assessed by a third party to ensure safety and respect for customers' skin and the environment.
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Vegan and cruelty-free
The Body Shop is a cruelty-free brand, meaning that none of its ingredients, formulations, or finished products are tested on animals anywhere in the world. The brand has met all the criteria in a Cruelty-Free Checklist, confirming that they do not test their products or ingredients on animals or ask others to do so on their behalf. The Body Shop's ingredient suppliers also do not test on animals, and the company does not allow or sell their products under conditions where animal testing is required by law.
However, The Body Shop's vegan status is less clear-cut. Some sources claim that The Body Shop is 100% vegan, with all products certified by The Vegan Society, and free of any animal-derived ingredients or by-products. However, other sources suggest that while The Body Shop offers vegan options, not all of their products are vegan. The brand has also announced its commitment to becoming completely vegan by 2023.
The complexity in determining a brand's vegan and cruelty-free status is further compounded by the involvement of parent companies. For example, The Body Shop was acquired by Natura, a company whose cruelty-free status is unclear. Additionally, the brand's mica, a mineral used in cosmetics, may be linked to child labour and human rights violations, raising ethical concerns.
When it comes to vegan and cruelty-free perfumes specifically, The Body Shop's fragrances are included in their cruelty-free product range. However, it is important to note that not all of their fragrances may be vegan, given the previous discussions about the brand's vegan status.
For those specifically seeking vegan and cruelty-free perfumes, there are other brands that fit the bill. Lolita Lempicka, for instance, offers sustainable and conscious practices, with 100% vegan fragrances. Other options include My Daughter Fragrances, Honore des Pres, Medeau, and Floral Street, all of which are vegan and cruelty-free, with some going beyond to incorporate sustainable practices in their packaging and sourcing.
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Social activism and environmentalism
The Body Shop has long been associated with social activism and environmentalism. The company was founded by Anita Roddick and her husband Gordon in 1976, and from the beginning, they were pioneers in their opposition to animal testing and their support for environmental and social causes. Roddick believed that "businesses have the power to do good" and should "exist to fight for a fairer, more beautiful world" while also making money. This ethos helped set the stage for the wider ethical consumer movement in the UK.
The Body Shop took a strong stance against animal testing and refused to use ingredients or sell products that had been tested on animals after 1990. They were the first international cosmetics company to be recognised under the Humane Cosmetics Standard for their "Against Animal Testing" policy. The company also used its store space and Roddick's influence as a leader to bring attention to various causes, including Greenpeace and the media representation of women and its impact on women's self-esteem.
In addition to its social activism, The Body Shop also prioritised environmentalism and sustainability. They created their own "fair trade" program called Community Trade, which involves trading with communities in need and giving them a fair price for natural ingredients or handicrafts. This program not only provided economic opportunities for these communities but also ensured a stable supply of natural ingredients for the company.
The Body Shop's commitment to social activism and environmentalism extended to its perfume line as well. One notable example is their fragrance "Activist," a unisex Oriental fragrance launched in 1995. The scent features top notes of lemon and orange, middle notes of cedarwood and ylang-ylang, and base notes of sandalwood, patchouli, and amber, creating a warm, woody base. The perfume received positive reviews for its pleasant, spicy, and aromatic scent, making it a versatile choice for casual and daytime wear, particularly during colder months.
However, in recent years, The Body Shop has faced some criticism and boycott calls over its commitment to ethical and environmental standards. In 2017, the brand was bought by Natura, Brazil's largest cosmetics company, raising concerns among animal rights activists. While Natura announced a new policy banning ingredients tested on animals since 2013, they faced criticism for a lack of transparency and failure to address all ethical concerns.
Despite these setbacks, The Body Shop has left an indelible mark on the industry, influencing other companies to embrace ethical and environmental practices. Its legacy continues to inspire a growing number of alternative brands that prioritise environmental and animal rights issues, offering consumers a wide range of natural, organic, vegan, and cruelty-free options in the beauty and fragrance market.
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The Full Flowers collection
The Body Shop is a UK-based cosmetics company founded by Dame Anita Roddick in 1976. Inspired by a store in Berkeley, CA, that offered naturally-scented products, Roddick returned to the UK to open her own business. The Body Shop expanded at a rate of 50% annually for several years and has since expanded to over 2,500 stores in 60 countries. The company was sold to L'Oreal in 2006. Perfumes have long been a part of The Body Shop's offerings, and the company now has 175 perfumes in its fragrance base.
- Full Rose: Hand-picked roses from Grasse
- Full Iris: Iris stems from the South of France
- Full Orange Blossom: An uplifting, citrusy spritz
- Full Ylang Ylang: Natural Ylang Ylang Essential Oil extracted from flowers hand-picked on the Island of Madagascar
- Full Magnolia
The perfumes in the Full Flowers collection are beautifully crafted and stand up to classic fragrances from brands like Guerlain, Chanel, and Dior. They are easy to wear and have the simplicity of a single-note scent. The collection is vegan and cruelty-free, with the Full Iris fragrance containing 90% ingredients of natural origin.
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The Community Trade program
The Body Shop's Community Trade program, originally called "Trade Not Aid," was founded in 1987 by Dame Anita Roddick, the company's founder. The program seeks to establish equitable and fair trade relationships with small-scale farmers, artisans, and rural co-ops worldwide, providing them with good trading practices and prices that help build their independence. The Body Shop has been committed to this initiative for over 30 years, sourcing ethical and high-quality ingredients and accessories from thousands of producers and farmers across the globe.
Through this program, The Body Shop has positively impacted various communities. For example, in northern Ghana, the company has worked with the Tungteiya Women's Association since the early 1990s, empowering women and girls and impacting the wider community. Villagers have reinvested in their community by building schools, teaching quarters, medical centres, and improving water and sanitation facilities.
The Body Shop's Community Trade program also plays a role in post-genocide Rwanda, aiming to contribute to the country's financial stability. The company sources Moringa seed oil from Rwanda, which is one of its top-selling ingredients due to its high antioxidant, omega-3 fatty acid, and iron content.
Additionally, The Body Shop has expanded its Community Trade program to address plastic pollution. The company has partnered with Plastics for Change in Bengaluru, India, to use Community Fair Trade recycled plastic in its product packaging. This initiative supports "waste pickers" in India, providing them with sanitary working conditions, fair prices, and recognition for their important role in addressing plastic waste.
The Body Shop's Community Trade program is an integral part of the company's commitment to social and environmental change, ensuring that its business is a force for good and that its products align with the values of its customers.
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Frequently asked questions
The Body Shop was founded by Dame Anita Roddick in 1976. Roddick demanded that all products be ethically sourced and cruelty-free. The company placed an early emphasis on products inspired by nature, featuring botanical ingredients of Fair Trade origin. The Body Shop's perfumes are vegan and cruelty-free.
The Body Shop has a range of natural perfumes, including White Musk, Wild Jasmine, Full Rose, Full Iris, Full Orange Blossom, Full Ylang Ylang, and Full Magnolia.
The top notes of the White Musk perfume are musk, lily, ylang-ylang, galbanum, and basil. The middle notes are musk, lily, jasmine, and rose. The base notes are musk, iris, jasmine, oakmoss, amber, vanilla, rose, vetiver, patchouli, and peach.
The Body Shop's perfumes are said to be long-lasting. The White Musk perfume, in particular, is described as having a subtle scent that lingers throughout the day, making it a great day-to-night perfume.
Yes, The Body Shop's perfumes are known to be affordable. Their fragrances typically cost under £50.











































